- Early form of music videos (use elvis as example)
- Now associated with rock bands/pop bands
- give girls aloud as an example of its evolution.
- Early example (Beatles?)
- Creation of MTV caused a greater demand for interesting and innovative filmmaking (give take on me for an example)
- Abstract ideas- a medium for filmmakers to play with (spike jones, keith cunningham)
- Basic ideas can be explored Ok Go treadmill.
- Dance music often concept based/ alternative music.
- Many music videos now mix narrative with performance, narrative with concept or even concept with performance